Photographic portfolio - Maxi Yacht Rolex Cup and Rolex Swan Cup
Photo credit: Rolex/Studio Borlenghi

Rolex's partnership with the Yacht Club Costa Smeralda dates back to the first half of the 1980s, when the maison became the title sponsor of both the Maxi Cup and the Swan Cup, the longest-running sailing event in the Rolex portfolio. The two events, pictured in these spectacular images, are probably the most iconic and emblematic of that “Spirit of Yachting” and the values of passion, excellence, precision and team spirit, which Rolex has always shared.

For over 30 years the Rolex regattas in the Costa Smeralda have not simply represented encounters on the water between stunning boats: they are also an opportunity to compete in a unique natural setting, to enjoy the easy friendship between ship-owners and crews on the docks, and of course the unforgettable and masterfully orchestrated social events. Unfortunately, this tradition has had to be put on hold for 2020 due to the Covid-19 pandemic and a resurgence in cases right before the regattas were due to begin. As it was not possible to hold the events with due peace of mind, the Yacht Club was forced to cancel both regattas in the interest of putting everyone’s health before all else. The decision was taken in agreement with longstanding partner Rolex and the Nautor’s Swan shipyard.

We hope the photos in this portfolio make you think of the future, when the yachts of the Maxi class and the diverse Nautor’s Swan fleet will return to the water.

A true testimony to the beauty and elegance of yachting.

Waiting for 2021!